YouTube has just announced that it will no longer serve ads on the videos of those who've joined the YouTube partner program unless the channel has reached 10k lifetime views. The rule change is meant to combat "cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it", the video platform said in a blogpost.
The video platform will also be adding a review process for new creators who apply to be in the partner program. After a creator hits 10k lifetime views on their channel, YouTube will review their activity against its policies. If everything looks good, the platform will bring this channel into YPP and begin serving ads against their content. The application status will be listed in the Channel tab in "Creator Studio", under "Monetization".
Any revenue earned on channels with under 10k views up until today will not be impacted.
In the past, everyone who signed up for the services would be able to turn on monetisation once they started uploading videos. The new 10k threshold, that will be put into practice starting today, may lead to a number of terminated channels.
"To help protect creator revenue, we recently made it easy for anyone to report an impersonating channel. To date, this change has helped us terminate hundreds of thousands of channels violating our policies," Ariel Bardin, vise president of product management at YouTube wrote. "Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules."
In January 2017, renowned influencer Tat Gor reported his live-streaming clips being uploaded by a third party on YouTube, and that the third party had earned HK$360k over three and a half years.