YouTube spurs original content in Malaysia

Malaysia - YouTube's is encouraging content producers in Malaysia to embrace its YouTube Partner Program, allowing them to profit from their original programming.

Once a video creator becomes a Partner, the Google-owned site allows them to run ads against their videos, with YouTube sharing the revenue generated by those ads with the partner.

Beyond the opportunity to make money, YouTube believes this provides video creators with resources and opportunities to improve their video skills, optimise content for YouTube and build larger audiences.

David Macdonald (pictured), head of YouTube content operations in Asia Pacific, said since launching YouTube in Malaysia earlier this year, users have embraced its platform in many ways.

"These partners will now be able to make money from videos that find big audiences, and this will help very popular video creators build entire careers on YouTube," he said.

There are now more than one million channels earning revenue through the YouTube Partner Program, with revenue more than doubling for four years in a row.

Thousands of channels are making six figures a year, and during 2011, the number of partners making more than US$1,000 a month nearly doubled.