YouTube banks on live experiences with 6,000-seat physical theatre

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YouTube has officially opened a 6,000-seat YouTube Theatre in California in partnership with Hollywood Park, marking the first-of-its-kind for YouTube. According to the YouTube Theatre website, the three-storey-high venue will host a range of events including concerts, comedy shows, esports tournaments, award shows, community gatherings, and among others.

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The theatre's features focus on interactivity, including a large scale digital YouTube play button icon outside the venue, which can transform into an immersive video screen that guests can interact with by mirroring themselves on the screen and by viewing highlights of YouTube’s creator and artist content. The venue also features a dynamic digital wall on the interior that will be used to celebrate YouTube creators and artists by showcasing them in a gallery-like setting.

Angela Courtin, VP of brand marketing at YouTube said YouTube Theatre will drive the uniqueness of YouTube by combining physical, real life events that bring creators and fans together, while simultaneously sharing that same event experience with its global users through livestreams and video-on-demand content. "YouTube creators and artists are the heart of YouTube and YouTube Theater adds to the portfolio of opportunities to drive their creativity, build their businesses, grow their communities and so much more," she added.

YouTube Theatre is part of the Hollywood Park mixed-use development in California which is being developed by Stanley Kroenke, owner and chairman of National Football League (NFL) team Los Angeles Rams. The theatre features six luxury boxes, a 1,200 square-foot premium back-of-house hospitality space, and a 3,500 square-foot private club with 140 premium seats.

This agreement builds on the previously announced partnership between YouTube's parent firm Google and Hollywood Park, which made Google Cloud the exclusive cloud partner of NFL teams Los Angeles Rams and Los Angeles Chargers, as well as their home stadium SoFi stadium. YouTube is currently the exclusive video services and music streaming partner of the YouTube Theatre, SoFi Stadium and Hollywood Park, and the exclusive video services partner and an official music streaming services partner of the Rams and Chargers.

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