Three Singaporean youths have launched a pro bono creative agency, Creatives for Causes (CFC) - reportedly a first in Asia Pacific. The team behind Creatives for Causes comprises of Jeraldine Phneah, Kevin Ng and Mah Poh Ee.
CFC matches creative volunteers to the needs of charities, community service groups and social enterprises (SE) in Singapore. The pro bono agency provides creative services such as photography, videography, copywriting, graphic design, public relations and social media marketing
Established by Phneah in late 2012, CFC started as an informal network of creative volunteers. Over the years, CFC has helped charities such as Assisi Hospice, Society for the Prevention of Cruelty to Animals Singapore, Blessings in a Bag, Eagles Mediation & Counselling Centre and Willing Hearts.
For example, CFC’s feature article on Willing Hearts published on The Online Citizen had a snowball effect in garnering attention to charity Willing Hearts. "The Willing Hearts story with photos generated immense interest amongst netizens. From this article there are a lot more volunteers coming forward to assist us in our cause,” Charles Liew, treasurer of Willing Hearts, said.
Charities and community service project groups can tap into CFC’s network of 150 volunteers comprising of students and young marketing professionals, at a posting fee of SG$100 while social enterprises are charged at SG$150 per matching of volunteers.
CFC also offers writing services like multimedia feature stories about charities and social enterprises which are then submitted to popular online news websites.
Ng, whose volunteering stint with Hub Singapore as a videographer have helped him build his portfolio and connections within the industry, said: “There are many students and young professionals eager for real world experience or to use their skills and creativity for a good cause. At the same time, charities and social enterprises are often doing good work but lack the resources to market themselves.”
Depending on its success in Singapore, CFC aims to expand into Southeast Asia and extend its services to overseas charities.
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