‘Your Mo Is Calling’: Gillette and The Many tap Pat Cummins for Movember

Gillette has joined forces with Movember and Australian cricket captain Pat Cummins for Your Mo Is Calling - a cinematic new campaign created by The Many Australia, marking the agency’s first work since launching locally.

Developed in collaboration with Justin Drape (via Creativity & Commerce) and produced by Wellcom, the campaign playfully asks a familiar question: Which Mo should you grow?

In the film, Cummins faces off against multiple versions of himself in the mirror - each channeling an iconic moustache from cricket’s rich history, from Merv Hughes’ handlebar to Boonie’s bush and Travis Head’s flair.

“There’s no more participatory brand than Movember,” Damien Eley, founding partner at The Many Australia.

“Our role was simply to set the stage for Movember - a global men’s health movement; Gillette - a mega brand with unrivalled product performance; and Pat Cummins - an epic sporting and cultural figure - to come together in a way that feels both entertaining and meaningful. It’s been a real privilege for this to be The Many Australia’s first work.”

Ben Miles, Movember’s global director of brand and communications, said the campaign reflects the organisation’s legacy of sparking conversations in unexpected, memorable ways.

“Seeing Pat embrace the legacy of cricket’s most iconic Mo’s makes the message both entertaining and unmissable,” said Miles.

“Gillette has been a great partner and supporter of Movember for years as our official shaving sponsor. Partnering with Pat - a leader on and off the field - is the perfect way to inspire Aussies to start clean-shaven and grow their Mo to help raise funds and save lives this hairy season.”

Wellcom’s Oliver Hammerton said the production was a “fun and rewarding” one to bring to life.

“Collaborating with our Wellcom sister company DippinSauce on the CGI animation to reimagine the moustaches of cricket’s greats made for an incredible creative partnership,” said Hammerton.

Eley added: “Judging by his performance, Pat Cummins has a solid acting career waiting once he hangs up the Baggy Green.”

The campaign will run across broadcast, digital and social platforms through October, supported by PR and influencer activity encouraging sign-ups and donations to help stop men from dying too young.