Youku strikes distribution partnership with Netflix

Youku, China’s video hosting and streaming platform under the Alibaba Digital Media and Entertainment Group, announced that it has sealed an overseas agreement with Netflix for the exclusive distribution of its proprietary drama series Day and Night.

Day and Night is a thriller/detective series with 32 episodes, becoming Youku’s first mainland China internet drama series to be distributed overseas through an official channel.

This is the first time that Netflix is partnering Youku and Netflix plans to air the series in more than 190 countries and regions.

Yang Weidong, president of Youku, Alibaba Digital Media and Entertainment Group said, “Cultural industry is undergoing robust growth in China, and I believe the export of high-quality content will help people around the world gain a better understanding of the soft power of China.”

Alibaba Group officially established its digital media and entertainment unit in October last year to drive its “health and happiness” strategy with the aim to integrate user reach, content generation and commercialisation of Alibaba’s internet entertainment, movie, literature and music businesses.