Indonesian Greek yogurt brand Heavenly Blush has appointed The Thinking Machine (TTM) Asia as its digital and social media agency. This comes after the recent conclusion of a multi-agency pitch involving several rounds of presentations.
In a statement to Marketing Interactive, a TTM Asia spokesperson said the appointment is for a period of one year, subjected to renewal based on performance. The duties were previously handled in-house and this is the first time the brand has brought on board a digital marketing partner.
TTM Asia is tasked to manage Heavenly Blush's digital and social media platforms, with a focus on brand building and driving traffic to its digital assets. It will also look into connecting the dots with a strong content strategy and omni-channel media touch points. Heavenly Blush aims to create a strong online presence and establish itself as the most sought-after choice in the yogurt category. Its parent company is Heavenly Nutrition.
Heavenly Nutrition Indonesia marketing director Ivonne Aryanti said: “We are looking forward to engage with our consumers both in the online and offline space with TTM’s strategic and creative approaches they displayed during the pitch. TTM has an experienced team that will help us to pull campaigns across mediums to connect with our audience."
Meanwhile, TTM Asia creative director Vivek Nair said the Greek yogurt space is "quite challenging", with many players wanting a bigger slice of the pie. "It was stimulating to create a unique experience for the brand in the digital platforms and communicate it in a refreshing and insightful manner. We at TTM are really excited and are looking forward to a very fruitful association," he added.
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