Yeo’s MY refreshes ‘Totally vibing’ campaign with MK-Clique collaboration

Yeo’s Malaysia is bringing fresh energy to its "Totally vibing" campaign with the latest collaboration featuring local hip-hop artist MK-Clique. The extended music video, released on Yeo’s social channels on 29 August, builds on the original 2024 edition starring Dolla and continues the brand’s effort to engage youth audiences through music and lifestyle storytelling.

The "Totally vibing" music video celebrates the positive energy and good vibes that Yeo’s beverages bring to everyday moments. Rather than focusing on hard-sell product messaging, the campaign leans into emotion and lifestyle, highlighting how Yeo’s signature teas in flavours such as lemon, passion fruit, jasmine green tea, and first harvest green tea, can complement fun, youthful experiences.

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“We wanted to create a fresh, creative way to connect with the younger generation,” said a Yeo’s Malaysia spokesperson. “Music is a universal language for self-expression, and the campaign reflects our brand ambition to inspire consumers to enjoy life’s simple joys.”

The collaboration with MK-Clique was a deliberate move to amplify the campaign’s energy. “Dolla and MK-Clique represent the vibrancy, confidence, and creativity that resonate with our audience,” the spokesperson explained. “Working with them allows us to communicate the 'Totally vibing' message authentically and impactfully.”

Since its initial launch in November 2024, the campaign has extended across multiple touchpoints such as digital, social, and on-ground activations, to keep the momentum going. The refreshed MV featuring MK-Clique continues this approach, offering fans a high-energy soundtrack that embodies the brand’s youthful, culturally relevant spirit.

The campaign was developed in collaboration with creative partners Spin Communications and Brew Communications, working alongside Yeo’s from concept through execution. Together, they ensured that the visuals, music, and overall experience would resonate with Malaysia’s modern youth culture while staying true to Yeo’s brand values.

Similarly, Yeo’s Malaysia rolled out its "Raya terpaling vibes" ("A Raya filled with vibes") music video with local singer Aisha Retno during Hari Raya, carrying the same fun, fresh, and youthful spirit. More recently, the brand partnered with Malaysian YouTuber Ikhmal Nour for its "Time to Yeogurt" campaign, featuring a pop track and music video that spotlight the drink’s nutritional benefits and its role in supporting an active lifestyle for both children and adults.

Earlier in May, Yeo's soared to new heights through a fresh collaboration with Universal Studios. The tie-up features limited-edition packs of chrysanthemum tea, first harvest green tea, immuno soy milk, and lychee drink, each decked out with a fan-favourite dragon from the beloved How to Train Your Dragon franchise. The highly anticipated film is set to hit cinemas on 12 June this year.


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