Yango promotes Amy Carr to managing director

Yango has announced the immediate promotion of Amy Carr from general manager of growth to a newly created role of managing director.

The appointment comes at a pivotal time for Yango, as the independent agency transitions from its digital-first roots into a full-service media offering.

In her previous GM role, Carr was instrumental in shaping Yango’s new business strategy that has fuelled the agency's recent success.

Prior to joining Yango 12 months ago, Carr held senior roles at PHD and Publicis Groupe, leading client work for brands including PepsiCo, Google, Daikin, Kenvue and Bayer.

Luke Povee, managing partner and founder of Yango, said her promotion was a natural progression. "Amy has been a driving force behind our recent business momentum and our transformation as an agency," Povee said.

"Moving from a digital specialist to a full-service offering requires sharp strategic vision, and Amy has delivered exactly that. As we step into our next chapter, there is no one better suited to lead the team. Her expertise and leadership will be essential as we continue to elevate our work and deliver outstanding results for our clients."

Stepping into the MD role, Carr will oversee Yango’s day-to-day operations and guide the agency's strategic direction. Her focus aligns directly with Yango’s mission to grow and attract ambitious clients.