Yamaha Motorcycles picks creative agency

Yamaha Motorcycles has picked JWT Jakarta to help build its brand profile and launch new products in the Indonesia market.

JWT won the account in November after a month-long pitch against four competing agencies. Going forward the agency will create campaigns for the brand that cut across print, TV, radio, and outdoor media.

Currently, Yamaha holds the second-largest share of Indonesia’s motorbike market.Motorcycle sales, which is a key indicator of domestic consumption in Southeast Asia’s largest economy, rose 7.1 percent to 4.22 million units in the first half of 2014 over the same period last year, according to the Indonesian Motorcycle Industry Association.

“The JWT team put the brand idea at the core of their pitch proposal, and had a clear approach to how we can position the Yamaha brand to build deeper, emotional connections with Indonesian consumers,” said Hendri Wijaya, general manager, marketing, Yamaha Motorcycles Indonesia.