Yahoo Singapore expands content marketing offering

Yahoo Singapore has launched of Yahoo Storytellers, which aims to be a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini.

In Singapore, 170 brands have already jumped on board, such as AirAsia, AXA, Chanel, Samsung and Unilever, to name a few.

Yahoo Storytellers will help brands to build successful content marketing strategies, including: content consulting services, development of premium video, a full range of editorial content and influencer activations across social platforms. It also hopes to enable marketers in Singapore to develop, distribute and measure premium branded content that meets consumers’ high expectations and drives engagement.

“A successful content marketing campaign equates to how well you understand your consumers. With Yahoo Storytellers, we’re offering a better way for brands to create powerful content that’s informed by data and engages the right audience,” said Rico Chan, vice president and head of India, Southeast Asia and Hong Kong, Yahoo.