Bloomberg Media Group announced a new partnership with Yahoo! JAPAN to provide subtitled Bloomberg video content on Yahoo!'s website, covering business, finance, technology and lifestyle news.
This partnership marks Yahoo! JAPAN’s first move into business video content, and a first for Bloomberg in localised Japanese language video.
"In view of the demand from Japan for local language video content on global business and finance news, we felt it was important to explore an innovative distribution model so we are able to have broader reach across Japan’s mobile and cosmopolitan business consumer segment," said Dan Molloy, commercial director, Asia-Pacific, Bloomberg Media Group. "This content partnership marks an expansion of our industry leading digital video strategy, extending the reach of our content and brand to Yahoo! JAPAN’s consumer base."
The media outlet has also enhanced its Japanese news homepage to showcase the breadth of its multimedia coverage, including videos, breaking news, market data and features earlier this month.
On the other hand, a spokesperson from Yahoo Japan Corporation said adding Bloomberg's global content to Yahoo! JAPAN would offer it a unique and powerful way to engage decision makers who are seeking insight and perspectives on business news developments.
The platform currently has 90 million daily unique browsers in Japan, and featuring local language business video content will "match the needs of Japanese consumers", he said.