Yahoo Hong Kong has gained its recognition despite fierce competition at MARKETING-INTERACTIVE's Spark Awards for Media Excellence 2022 as it won the Overall Media of the Year, Best eCommerce Media and Best Interactive Media award.
The media platform bagged 20 campaign recognitions including two golds, nine silvers and nine bronzes, with key advertisers such as livi bank, Hang Seng Bank, American Express, AXA Hong Kong, SoFi Hong Kong, Warner Music Group and more.
For the past year, the brand reinforced its commitment to innovation, fueled by immersive experience, ad tech and omnichannel marketing capability.
Take Yahoo’s AMEX-Never Stop Exploring campaign for example, which won the bronze award of Best Use of Technology at MARKETING-INTERACTIVE's Spark Awards 2022. The campaign aims to enhance the brand positioning for the new AMEX Explorer card and grow its customer base, featuring three local artists Alfred Hui, Jace Chan and AGA to share their philosophy of ‘Keep Exploring’ with AR experience, meaning no matter which life stage they are at, there is always more than one way to explore life.
Furthermore, Yahoo’s Metaverse Week is one of the key projects in Yahoo Hong Kong this year to explore the use of immersive technologies. With a series of entertainment activities in the Electric City (Yahoo’s virtual event space) at the Decentraland, the project strengthens its brand connections between individuals via metaverse. The videos produced for the programme attracted over two million video views, and the play-to-earn model also attracted over 4,300 POAP giveaways. Overall, the project generated 108 PR coverages and media values.
Being crowned the best media campaign under out-of-home/DOOH category at this year’s Spark Awards, the livi PayLater campaign, the first omnichannel campaign on Yahoo DSP, saw actress Stephy Tang in a series of commercials where she mitigates relationship disputes, offers relationship/financial advice and lists the benefits of the flexibility of being able to ‘buy now, pay later’ with livi PayLater.
Digital Out-of-home advertising strategies were demonstrated with LED digital screens placed at 13 high traffic bus shelters in Central, Admiralty and Causeway Bay, and retargeted the passers-by using online banners via Yahoo DSP.
What’s more, Yahoo’s ConnectID and Next-Gen Solutions hope to be at the winning edge in the cookie-less future where open-source and proprietary data will co-exist. Leading companies around the world have already joined hands with Yahoo to drive their business forward through effective content production, streaming, advertising platforms and commerce.
The article is sponsored by Yahoo Hong Kong.
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