Yamaha appoints Dentsu

Dentsu Vietnam was appointed by Yahama Motor Vietnam Co. Ltd. as its corporate advertising and creative agency following a competitive pitch in December 2013. Dentsu Vietnam is tasked with helping build greater awareness for Yamaha Motor and to revitalize the company’s brand image in the country. Dentsu Vietnam’s scope of work includes creative, media planning and buying, and event management.

“We are very proud that Yamaha has chosen to place their trust in us. This is an exciting opportunity for us to leverage Yamaha Motor’s five innovative brand characteristics – sporty, fashionable, fuel efficient, high performance, and durable – to give them a competitive advantage in Vietnam,” said Gaku Shinoda, CEO, Dentsu Vietnam.

Dentsu Vietnam is an integrated marketing communications agency that is part of the Dentsu Aegis Network. The Dentsu Aegis Network first entered Vietnam in 1996, and Dentsu Vietnam was established as a wholly-owned subsidiary in 2002. Most recently the agency acquired the LEXUS account in Vietnam. Dentsu Vietnam’s other notable clients include Toyota, Canon, Kirin, Ajinomoto and Kao.