Mediacorp and Microsoft are parting ways with the closure of XinMSN from 1 April 2015. From today onwards, current users of XinMSN will be redirected to msn.com.sg or toggle.sg.
Post separation, Microsoft’s MSN will be expanding its portfolio to provide users with breaking news, entertainment, lifestyle, food and fitness content from over 1,000 media outlets globally.
Meanwhile, MediaCorp’s Toggle will host local entertainment and lifestyle news, catch-up TV, live streaming of local shows as well as TV series and movies on-demand.
When asked about the reason for xinmsn’s closure, a spokesperson for Mediacorp told Marketing: “As content consumption trends continue to evolve with the increasing use of digital technologies, there is a need to relook at content strategies to cater to the ever-changing needs of consumers. MediaCorp and Microsoft, joint owners of xinmsn, have reviewed the operations and believe that they can better serve audiences as two separate entities that is toggle.sg and msn.com.sg.”
The new Toggle will allow users to view MediaCorp programmes across all its channels and watch MediaCorp programmes ahead of the TV broadcast on Toggle-it-First. Users can also watch live-streaming of Channel 5’s local programmes, Channel 8 and Channel NewsAsia.
Anil Nihalani, head of connected media at MediaCorp, said: “The new Toggle brings to viewers a wider range of entertainment and lifestyle content, whether it is video, news or gossip, in a single place. Whether you have a few minutes or a few hours, there will always be something exciting at Toggle to entertain you.”