The article is sponsored by The X Collective.
XCO Media+, tasked to manage SMRT’s Media advertising assets while expanding the company’s footprint with new digital+ (DOOH+) and out-of-home (OOH) assets, has added to its line-up of media properties.
In the first quarter of this year, XCO Media+ rolled out its first OptiMaX truck to offer brand owners a 3D advertising experience and travelling activation space, and more. OptiMaX kicked off Eeva Production’s “The Voice of China 5 (China Super Vocal)” Singapore auditions at a media conference in March 2016.
The OptiMaX truck is XCO Media+’s newest large format OOH advertising asset – easily transforms from a 3D advertising billboard into a travelling store or a pop-up showroom, and more. OptiMaX is big, bold and beautiful. It cannot be turned off, turned out, ignored, torn up or tossed away.
It provides an effective and exciting 3D advertising experience and allows brand owners to specify the routes for OptiMaX to reach their target audience in their specific target location. OptiMax is ready to help brands strike a pose and stand out from the competition in today’s crowded markertplace.
In May, XCO Media+ partnered Panasonic and JR Group to be the exclusive sales and media agent for both groups’ digital+ OOH advertising network in Singapore. Panasonic’s screens include its LED digital network in high-traffic Orchard and Bugis. These strategically positioned screens provide effective traffic stop times at key locations across the entertainment and shopping belts in Singapore.
The newest member of the family is JR Group’s fast-expanding hot-food vending machines with an in-built interactive screen. They operate 24 hours a day across 20 strategic touch-point locations for maximum exposure to reach out to audiences island-wide.
Panasonic and JR Group’s digital OOH assets provide brand owners the perfect advertising platforms for short-form content and branded entertainment, out of home, reaching audience where they socialise and play.
Jeslyn Tan, senior general manager of XCO Media+ who oversees SMRT Media assets, XCO digital+ and OOH assets said, “Our plans to grow our offerings through acquisitions and partnerships will allow us to offer a one-stop, comprehensive and integrated multi-media solution.”