XCO gets Singaporeans searching for cash in #HuntTheMouse campaign

The X Collective (XCO) is partnering Sqkii for #HuntTheMouse cash hunt, with SG$100,000 hidden at a secret location in Singapore. Participants can scan WINK+ QR codes using XCO’s WINK+ app to receive clues.

Commuters can also look out for out-of-home (OOH) ads across 56 MRT stations and trains on the North-South and Circle Lines, which may contain clues as well. Organised by promotions aggregator Sqkii, the hunt started on 13 December 2018, and the cash prize awaits the first person to retrieve a gold coin hidden under ‘something’, said XCO.

Jeslyn Tan, XCO’s senior general manager, media & digital business, said: “We are excited to work with Sqkii on their latest #HuntTheMouse campaign. Complementing their OOH advertising buy with our WINK+ app allows them to engage the everyday Singaporean through online-offline integration and positions XCO to be at the forefront of delivering campaigns with maximum impact”.