Xaxis Singapore names new managing director

Xaxis has appointed Regan Baillie as managing director of Xaxis Singapore.

She has more than 18 years of digital technology and media experience and in her new role, Baillie will lead the overall business strategy and operations, spearhead future digital development in Singapore and drive the company’s continuous drive to be the industry leader.

Prior to this appointment, Baillie was director of business development for Europe at Media Innovation Group, a WPP company. She also served as head of marketing and business development for Brunswick Group from 2010 to 2013.

Baillie started her career as a direct media planner and buyer, before moving into digital advertising as an account manager at 24/7 Media. In 2001, she co-founded and ran Echo Direct, a digital consultancy. In 2003, she moved into the emerging ad tech space as Sales Director at Mediaplex before joining premium ad network Unanimis as Head of Commercial Development.

“Over the past three years Xaxis has established itself as a programmatic pioneer in Singapore with continued investment into products and proprietary technology,” said Baillie. “And I am excited to be part of such a dynamic and prolific team and lead its continued growth and success”.

Arshan Saha, vice president, Xaxis Southeast Asia said “Xaxis Singapore has quickly established itself as the programmatic leader in the market. We are confident that Regan will further extend that lead and drive our internal teams to provide our clients with best in class programmatic solutions.”