Xaxis promises advertisers 100% viewability

WPP’s programmatic media and technology platform Xaxis has launched a new offering called Xaxis Viewpoint in Asia Pacific. Xaxis Viewpoint is a programmatic product that guarantees advertisers 100% viewability in Asia Pacific.

Xaxis Viewpoint is available in seven markets in the region, including Hong Kong, India, Malaysia, Singapore, South Korea, Taiwan, and Thailand.

According to a statement from Xaxis, this product is part of the Xaxis “commitment to be at the forefront of the digital industry’s measurement and performance standards “and advertisers are only charged for advertisements that are viewable according to the Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) standard.

Xaxis Viewpoint will give advertisers access a pool of inventory that offers direct, first look access to the industry’s premium publishers such as Microsoft, part of Xaxis Marketplace.

“Xaxis recognises the fundamental importance translating marketers’ budgets into ads that are 100% viewed by consumers,” said Michel de Rijk, CEO of Xaxis Asia Pacific. “We continually strive to be leaders in establishing industry standards and the launch of Xaxis Viewpoint certainly delivers on this.”

Adam Anger, general manager for advertising, Asia Pacific at Microsoft said:

“Viewability is very much aligned with our own goal to deliver more effective advertising, better targeting and higher returns-on-investment for brands, and great experience for consumers.”