Xaxis, the outcome media company, has launched a centralised service for China-based brands to run digital display campaigns overseas.
The new outbound hub allows China-based companies to use Xaxis’ technology and global media network to roll out programmatic advertising across foreign markets. The hub provides audience strategy and planning, multi-market campaign operations and optimisation, as well as reporting and analytics.
Xaxis sees the demand from Chinese companies looking to promote their brands, products or services in overseas markets and expand their global footprint, with an aim to accelerate their growth.
Patrick Xu, CEO of GroupM China and WPP China, said:“Chinese brands running overseas campaigns face formidable challenges. It is not easy to have an in-depth understanding of different media ecosystems in overseas markets or the media and data policies effective in different regions, not to mention cultural and language barriers, and time-zone differences.
“The Outbound Hub is aimed directly at these pain points. Our goal is to provide one-stop programmatic solutions for Chinese brands that bring great value to our clients. We are looking forward to working with more Chinese brands, to help them build bridges to global consumers and expand into global markets.”