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Xaxis EMEA head joins Wunderman as APAC CEO

Wunderman has appointed Caspar Schlickum as chief executive officer for the Asia-Pacific region, beginning in September.

Schlickum joins the firm from WPP’s Xaxis where he served as CEO for the EMEA region.

He will oversee Wunderman’s Asia-Pacific operations, which together employ some 1,000 people across 28 offices in 14 countries, and will be responsible for developing and expanding the agency’s offering and role with a particular emphasis on digital and data-driven marketing.

He will succeed Martin Conneen who has worked with Wunderman for a decade and served as president of Asia-Pacific for two years.

“I am delighted to welcome Caspar on board as our APAC CEO,” said Mark Read, Wunderman’s global CEO. “Asia is a high priority market for us and Caspar’s unique experience in digital marketing, data and analytics, as well as his understanding of technology-driven business, will be hugely beneficial as we continue to grow our business throughout the region.”

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