Xaxis has appointed Yunnita Avreda as director, Xaxis Indonesia, along with Dian Jaya as head of client development and Tejender Singh, senior manager of the operations team. Arshan Saha, vice president, Xaxis Southeast Asia, will continue to oversee the market as part of his regional purview.
In her new role, Avreda will be responsible for leading Xaxis' operations in Indonesia, growing revenue and attracting new businesses while managing a team of ten people set to double next year.
Prior to joining Xaxis, Avreda was the country manager, Indonesia, for mobile ad agency, Big Mobile. During her tenure, she expanded the company’s Indonesia operations, leading new business wins for clients such as Toyota, Bank Rakyat Indonesia, Wings Corp and BMW. She has spent more than a decade in media, working at leading entertainment companies in Indonesia and Vietnam including FBNC TV, MTV Vietnam, FremantleMedia Indonesia and Amaardyo Pictura.
Averda will work closely with Jaya who will manage the company's existing business while providing support for new business. Within this role, he will work closely with senior agency partners and clients, serving as an educator and evangelist for Xaxis’ programmatic buying solutions.
Moreover, Singh who joins the operations team, will manage all campaign trading and tracking. He will also work closely with the sales team performing pre and post campaign analysis. Previously, Tejender was working at In Mobi. In the newly created role at Xaxis, he would be leading operations in market including programmatic trading and campaign management
“The Indonesian market is on the cusp of explosive growth. The country boasts the world’s fourth largest population with over 250 million people, and its digital capabilities are growing at an aggressive pace,” said Ed Thesiger, GroupM CEO Indonesia and Vietnam. “The market will be a critical point of emphasis for Xaxis as we expand our operations throughout South East Asia,” he added.
“Indonesia represents a tremendous opportunity,” said Arshan Saha, VP South & South East Asia, Xaxis APAC. “The addition of Avreda is a big piece of that puzzle, as are Jaya and Singh. They join a team already making strides growing the business and setting Xaxis up for even more success as the market continues to expand.”