X2 Creative launches in Singapore with pioneering client Deloitte

Accounting firm Deloitte has launched its Deloitte University Asia Pacific (DU) in Singapore, with the help of its branding partner X2 Creative. X2 Creative is a regional integrated brand engagement agency based in Hong Kong.

The event marks the agency’s first project in the Singapore market and the agency is in the midst of recruiting more talent locally. It is also actively seeking out new clients in the market.

Sales and marketing manager of X2 Creative, Peter Eric Jobson said the company is eyeing to penetrate the Singapore market, possibly forming strategic partnership with local agencies. However, he declined to name a lead for the Singapore market.

Working with Deloitte for its first university in Asia Pacific, the agency helped with the creative direction and branding initiatives as well as the launch. The event is also seen as part of Deloitte’s new global branding movement, refreshing the branch since 2003.

The university is an extension of its Texas-based Global Deloitte University that serves to develop the employees and cultivate leadership skills at every level in its organisation.

“Our single most important asset is our people and their learning and development is at the heart of our ability to successfully serve our clients,” Deloitte’s global CEO, Punit Renjen said.

“Through Deloitte University, we are investing in the professional, leadership, industry and technical skills of our practitioners across all levels, enhancing our ability to make an impact that matters to clients, talent and communities. We are pleased to bring this programme to the Asia-Pacific region which we see as a critical engine to the world’s future economic growth,” Renjen added.

With the opening of the university, Deloitte said it wants to create a single brand architecture and identity system, while building a consistent brand experience across any platform. In recent years, Deloitte amped up its digital offerings with end-to-end digital services from strategy to delivery in Southeast.

DU is located in Amara Sanctuary in Sentosa, a resort island just off the South Coast of Singapore. Singapore’s Deputy Prime Minister, Tharman Shanmugaratnam was the guest of honor at the opening ceremony in launching the Singapore-based university.