Wunderman China names new head of planning

Martin Conneen, regional president of Wunderman Asia Pacific, has appointed Mark Miller as head of planning, China, for the Wunderman China agencies of Wunderman, AGENDA, and AdPeople.

Based in Shanghai, Miller will be the country’s first planning lead.

Miller brings to clients 25 years of experience in strategic marketing services with a concentration in digital, integrated and strategic planning. He joins the China team from Wunderman’s office in Seattle, where he served as group planning director, overseeing planning responsibilities for Microsoft, T-Mobile and Wells Fargo.

Conneen commented: “With the rapid expansion of our capabilities in China, we saw the need for a new role on the planning team. Mark’s experience in creating and deploying large global integrated marketing campaigns, as well as his in-depth knowledge of digital and CRM infrastructures, is invaluable. He is a great addition to our growing network.”

“We saw our new business performance jump 45% last year,” Bryce Whitwam, managing director of Wunderman Shanghai, said. “Clients are simply responding to our strong offering of developing leading creative solutions powered by data.”

“I feel extremely fortunate to join such a vibrant team and I look forward to exploring new digital and data boundaries in China for our clients,” added Miller.