Wunderman Asia Pacific, is set to expand Team Microsoft with the addition of a new regional business director. Amy Slayter has been hired to oversee Wunderman’s relationship with this key client and will support all aspects of the business across the region.
Slayter has over 14 years of experience working for both clients and agencies, with a wide range of expertise in direct, partner, retail and media. Prior to Wunderman, Slayter served as client services director at DWA and senior marketing manager at SAP.
Slayter has been based in Asia for the last eight years, living in Singapore and Thailand. In her new role, Slayter will continue to be based in Singapore and will report to Steven Power (pictured), general manager of the office there.
“CRM agencies are at a pivot point,” Slayter said. “Communication channels are being driven by data-led insights and optimisations instead of publisher-led engagements. My goal is to influence the way clients like Microsoft go to market— with the Wunderman creative team producing brilliant work to showcase Microsoft’s products and services, coupled with a highly effective, response-driven campaign platform.”
Earlier last month, Wunderman veteran Michel Mommejat left the agency for a role at FleishmanHillard. Meanwhile globally, the network appointed Mark Read, CEO of WPP Digital, to succeed Daniel Morel as global CEO.