Wunderman Australia and New Zealand (ANZ) has appointed Anna Karena as executive creative director. Karena (pictured) will work closely with Wunderman ANZ’s national creative director, Shanan Goldring, to champion the agency’s priority of delivering data-driven creative solutions to meet clients’ communication challenges.
Karena joins Wunderman after spending 15 years with Lavender in Sydney—the last five of which were served as creative director. Some of the key brands she has worked with include Westpac, St.George, IKEA, American Express, the RTA and Telstra.
Andrew Davie, managing director of Wunderman Australia and New Zealand said, “I am absolutely thrilled to have someone of Karena’s caliber and immense creative and storytelling ability join the Wunderman ANZ team. She is a proven leader, hands-on and teams gravitate toward her. She also has terrific senior client and agency respect in the industry for her work.”
“Wunderman is beautifully positioned to deliver the kind of data- and service-led marketing that today’s clients and their customers are buying,” Karena said. “Backed by global firepower, applied through a locally sensitive filter, it’s an offering that’s truly formidable in the Australia-NZ market. I’m so excited to be joining this team, at this time.”
The addition of Karena completes the Wunderman ANZ leadership team, which includes Dom Hickey as head of planning and Roc Bates as general manager across Australia.