Through an evocative and emotional story of a father and daughter’s relationship, the Workplace Safety and Health (WSH) Council’s 2016 National WSH Campaign has launched a campaign to shed light on the emotional distress and the damage and impact a workplace accident can cause.
The film, which is based on a true incident, was directed by Singaporean director, Royston Tan, and produced by Play Films. The campaigns is created by Grey. Watch the video here:
According to WSH, everyday more than 30 people are injured at work, and every week one dies. "The consequences of any workplace accident can affect more people than one imagines. Behind every worker, there is family and loved ones waiting for them to be home safe and sound," WSH in a statement said.
The Vision Zero movement was initiated and championed by the WSH Council to help everyone adopt the mindset that all injuries and ill-health in the workplace are preventable. All workers are not only responsible for their own safety at work but also of their co-workers as everyone deserves to go home safely to their loved ones at the end of each day.
“Expecting… Waiting… And not returning home - these are the emotions that no one wants to ever experience. The bond between a father-daughter relationship is important, strong and lifelong so we built on this to emphasize the importance of workplace safety and how it can impact the family,” Ali Shabaz, chief creative officer, Grey Group Southeast Asia, said.