WPP's FITCH takes key stake in StartJG Hong Kong

FITCH, WPP's retail and brand consultancy, has taken a majority stake in StartJG Hong Kong, a brand and customer experience design consultancy.

Formerly part of the Start Group, an independent network, StartJG Hong Kong will be changing its name to FITCH Design Ltd.

StartJG Hong Kong was founded in 2009 by managing director Jonathan Cummings (pictured) and employs around 40 people. The agency's clients include Swire Properties, Nord Anglia Education (NAE) HK and Genting HK.

Cummings said: "With Start's support we've grown to 40-strong and are a recognised leader in the region. This acquisition lets us further expand our offer. Speaking on behalf of the team, I can say that we are enormously excited about the future."

The agency’s gross revenues for the year ending 31 March 2016 were HKD 31.1 million with gross assets of HKD 10.3 million as at the same date.

This acquisition will enhance FITCH’s existing offering, strengthening its presence within the China market and continues WPP’s strategy of investing in important markets and sectors.