Costa Coffee, the world’s second largest coffee chain, has inked a distribution agreement with Robinsons Retail to enter the Philippines.
The first shop is scheduled to open within 2015 via Robinsons Gourmet Food and Beverage, according to a statement from Whitbread PLC, a multinational hotel and restaurant company headquartered in Britain.
Costa Coffee comes to the country 17 years after market leader Starbucks established operations in the Philippines back in 1997, exclusively distributed by Rustan Coffee, a subsidiary of the Rustan Group of Companies.
Details of a possible creative or media planning pitch for Costa Coffee has yet to be confirmed. Past Costa Coffee campaigns reveal that the brand has mostly worked with independent UK creative agency Karmarama.
Founded in 1971 in London, Costa Coffee has opened on average 150 international stores annually in the past five years. It currently has more than 2,900 stores globally across 30 countries in Europe, Russia, the Middle East, North Africa, India, China and Southeast Asia.