Wootag launches real-time video interactive solution

Interactive visual and insights platform Wootag has launched a new solution to enhance visual interactive experiences for users. 

The latest addition Wootag Signals is a real-time, event-driven video interactive solution designed to tap into the patterns of demand and consumer behaviours to drive impactful brand experiences on videos. It enables marketers to deliver product placements, promotions, creatives focused on real-time conditions, even weather, and is aimed at eliminating marketers’ time and budget constraints to customise engagement with target audiences and impact purchase behaviour.

Users can select their preferred location, which will customise their experience according to time and weather factors and assign varying levels of interactivity. Marketers can run multiple patterns in a campaign and make changes continuously to optimise the marketing efforts.

In addition to weather conditions, marketers can also reach target audiences with trigger focus on sports events. By selecting the league or cup, they can set up a customised sports viewing experience. In response to the growing marketing demand ahead of the Olympic Games this year, the function will subsequently be expanded to cricket and NBA matches, as well as worldwide sports events.

"Marketers have been struggling with creating impactful actions for any video and display marketing campaigns. Wootag Signals provides an easier way to address the power of visual interactive engagements and help them to navigate through the increasing complexity of video interactive journey. We look forward to expanding the event-driven patterns further to other conditions which could play a key role in audience emotions," commented Raj Sunder, founder and CEO of Wootag.