Wonderful new agency sets up in Singapore

Former TV executives Tracy Wong (pictured) and Chelsey Tang have launched a creative outfit Some Kind of Wonderful.

Some Kind of Wonderful or SKOW, has set up shop with a client list including Scania (formerly known as Saab), High Achievers and TV network NBC Universal.

The agency was set up earlier this year to provide creative solutions and executions in advertising, events, digital and broadcast.

Wong was previously marketing and creative director at Sony Pictures Entertainment Networks Asia and has more than a decade of experience in media.

Tang has seven years marketing and events management for international brands. She previously set up her own events agency before joining partnership with Wong to create the integrated creative marketing agency.

Recently the duo launched a campaign for High Achievers at Frasers Centrepoint malls where visitors could take part in a Holiday Camp Photo Contest and talks. The campaign runs until November and runs on OOH and digital platforms.