Wonda Premium Coffee has kicked off a new campaign to lure in coffee drinkers across the country. The brand's “Restart” campaign positions the freshly-brewed taste of Wonda’s coffee as the “perfect companion” to keep consumers up and about despite the day’s challenges.
To push the campaign on digital channels, the brand's local manufacturer and distributor Permanis is also organising a Wonda Restart contest on Facebook, Instagram and Twitter. Consumers need to simply upload a creative photo with Wonda and stick on a caption on how WONDA has restarted their day with the hashtag #kopiwonda or #mulakansemulahariku .
Permanis vice president of marketing and business development, Hemalatha Ragavan, added that the promotions are a way of thanking and connecting with consumers for making the coffee brand one of the leading local ready-to-drink brands since its launch in January last year.
"The Restart campaign aims to demonstrate to consumers that Wonda Premium Coffee can perk them up and give them a boost whenever their day doesn't turn out the way they expect it to," Permanis vice president of marketing and business development, Hemalatha Ragavan said.
(Photo courtesy:Ampang Park）