Wipro Unza’s halal beauty brand Safi taps on Lion & Lion's digital expertise

Wipro Unza's halal skincare and beauty brand Safi has appointed Lion & Lion as its digital marketing partner. Following Safi’s launch in Indonesia last year, Lion & Lion aims to strengthen Safi’s brand presence and position as a "halal, natural, and tested" skincare brand while highlighting its technological advancements. The agency will also be responsible for the overall digital strategy, content development and social management.

Diana Susiany, marketing manager for Safi, said Lion & Lion displayed a strong understanding of the Indonesian skincare market, the brand was impressed by the agency's ability to combine insight and strategy relevant to Safi. "Being a new player in Indonesia’s competitive skincare market, we believe that our partnership with Lion & Lion will be instrumental in building our position,” she added.

Meanwhile, recently joined John Campbell-Bruce, managing director for Lion & Lion in Indonesia said the agency's research showed that the skincare brand has great potential. “Safi is a unique brand with a distinctive and unique selling proposition. We are looking forward to building Safi’s comprehensive range of halal skincare brands as the most preferred in Indonesia," he added.