Williams Lea Tag appoints executive director, North Asia

Williams Lea Tag has appointed Fred Kendall as executive director, North Asia effective January 15, 2018.

Prior to joining Williams Lea Tag, Kendall was managing director at Hogarth & Ogilvy for four years where he was responsible for transforming their production unit in to one of the group’s most successful units. Prior to H&O, Kendall has held various senior agency and client positions in Japan and the United States including positions at TBWA, BBDO and TOYOTA.

Having led numerous marketing activities in Japan and globally, Kendall has a direct and hands-on understanding of the significant opportunities available to grow and develop Williams Lea Tag’s creative production business.

Speaking of his appointment, Fred Kendall said, "Today, there are a number of critical factors driving the growth and nature of marketing services including the ongoing digital revolution, the growing role of content marketing and the need to more effectively and efficiently globalise marketing campaigns. I am honoured and excited to join the Williams Lea Tag North Asia team and Aki Kubo in pursuing new business challenges and opportunities."

"I expect Fred to rapidly grow our creative production service as the third pillar to our business in Japan,” said Aki Kubo, representative director and managing director, Williams Lea Tag."