Williams Lea Tag announced the appointment of David Kassler to the position of group chief executive officer.
In his new position, Kassler will lead the independent company with the support of Advent International, Williams Lea Tag’s new investor. He will be based in the UK and will have global responsibility for the business, assuming his new role on 1 December 2017.
Kassler has spent the last decade as CEO of various media, technology and creative companies, including EMI Music, Phones 4u and Deluxe Entertainment.
“I am delighted to have the opportunity to join the team at Williams Lea Tag. I have admired the business for many years and I am incredibly honoured to have the chance to lead such an iconic brand through its next phase of growth,” said Kassler.
“We have exciting plans for the business that include further investment in our people and technology. With the support of Advent International, we also have the potential to acquire additional businesses to strengthen and expand our proposition for clients,” he added.