Wildlife Reserves Singapore wins big at Clear Channel's awards

The coveted award for the best campaign that best made use of the out-of-home medium, The Campaign of The Year, was awarded to Wildlife Reserves Singapore for their River Safari Campaign.

Close to 200 out of 600 campaigns which ran between March 2013 to March 2014 were shortlisted for the first round of voting under four categories at the Clear Channel OOH Media awards titled “OOHPIA 2014”. The catagories were Best Use of Multiple Clear Channel Formats, Best Delivery of Create, Best Use of Digital In Out-Of-Home (Play) and My Favourite Poster.

Here are the rest of the winners:

Best Use of Multiple Clear Channel Formats

Company: H&M

Campaign: H&M New Outlets

Media Agency: OMD

Best Use of Multiple Clear Channel Formats - H&M New Outlet

Best Delivery of Create

Company: Wildlife Reserves Singapore

Campaign: River Safari

Media Agency: ZenithOptimedia

Best Delivery of Create - River Safari

Best Use of Digital in Out-Of-Home (Play)

Company: McDonald’s Singapore

Campaign: McDonald’s National Breakfast Day

Media Agency: OMD

Creative Agency: DDB Worldwide

Best Use of Digital in OOH (Play) - McDonald's National Breakfast Day

My Favourite Poster

Company: Unilever Singapore

Campaign: Magnum Pink or Black

Media Agency: Mindshare

My Favourite Poster - Magnum Pink & Black

Recently appointed chief executive officer of Clear Channel Singapore, Kelly Khoo (pictured) said:

“Our success in the business is contributed by the unwavering support and friendship of our partners in the industry, of which a great number is here this evening. Our partners can continue to count on us to deliver on our hallmark customer-centric approach: forward-thinking and fulfilling promises. In the next couple of weeks, we are rolling out more network options (ProxPax), and mobile-enabled shelters islandwide (Connect).”

Meanwhile the judges for the awards were:

1) A S Anam, creative director for J. Walter Thompson Singapore

2) Chloe Neo, managing partner for OMD Singapore

3) Kelly Khoo, CEO for Clear Channel Singapore

4) Ng Peng Hui, general manager for Warner Brothers Singapore

5) Pat Lim, managing director for IPG Mediabrands

6) Vivian Yeung, general manager for Mediacom Singapore

7) Wayne Goh, chief operating officer for Goh Joo Hin