Wieden+Kennedy Shanghai wins pitch for BMW China

BMW China has added Wieden+Kennedy Shanghai as a creative agency partner after a year-long multi-agency pitch.

Aside from brand’s current digital agency Interone, W+K Shanghai will be responsible for a variety of digital creative work including marketing campaigns and platform development for BMW China, starting from July.

W+K Shanghai will dedicate its strong creative expertise, provocative creative ideas and the iconic storytelling to help further drive BMW’s brand excellence through digital communications in China.

“BMW is one of the world’s great brands. We’re proud to be partnering with them in China and share their ambition of delivering breakthrough creative work that elevates the brand to new heights in this market,” said Bryan Tilson, managing director of W+K Shanghai.