Why Malaysian consumers are ditching your websites

Internet users in Malaysia seem to be highly demanding when it comes performance of websites – regardless of device. This according to the “State of the user experience” research report released by Limelight Networks.

The report said 86% of Malaysian respondents expect fast load times on any device. Nearly half (48%) of Malaysian consumers surveyed said they will leave a website and go to a competitor, if a webpage takes too long to load.Majority of consumers in the region seem to have the same view. Across Southeast Asia, the numbers are as follows:

All devices


The research also found that people in the Philippines (47%) spend the most time online closely followed by those in Malaysia(42%). People in Singapore(35%) are online the least.



“Research shows that Malaysian consumers are online 16 hours or more each week, outside of work, and they have high expectations for website performance, especially when it comes to e-commerce,” said Jaheer Abbas, regional sales director at Limelight.

He added:

Nearly everyone surveyed (94%) said that they’re likely to recommend a brand to a friend if they have a positive web experience, and on the flip side, that they’ll leave and go to a competitor if it isn’t a good experience.

Content matters

While web experience ranks high on the consumer’s preference list, it is important to note the kind of content that attracts consumers. While social media sites rank the highest, it is closely followed by watching content on sites such as YouTube, Vimeo, news sites and others. Gaming websites and watching live videos ranked the lowest on the preferred content list.


Website activity Content region

While there is a great deal of behavioral consistency throughout the region, some interesting regional differences were identified.

Personalised web experiences was ranked higher in Malaysia (68%) as compared to Singapore (67%).

The key is to understand the expectations of consumers within each country, rather than implementing a “one-size-fits-all” approach. The report highlighted that this approach would accelerate website performance and keep the visitors engaged.

The report is based on a survey of 1,600 consumers chosen at random in the Malaysia, Thailand, Singapore, and the Philippines, aged 18 and over.


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