What you need to know about Big Data

What used to be a toss word for IT experts only, marketers and agencies are now earnestly adopting Big Data, applying it to their strategies and marketing programmes.

The savviest companies are already investing in a huge way in Big Data. For instance, companies and brands such as Laneige, Mercedes-Benz, SingTel, StarHub and more have already spoken up on how they are utilising Big Data to their advantage.

For example, chief marketing officer of StarHub Jeannie Yap spoke on how data scientist would be the next hot job, and talked about how the company has been working with brands such as Resorts World and Wildlife Reserves Singapore on big data. (Read more in Why data scientists are the next big thing).

Also, in Hong Kong, leisure destination Ngong Ping 360 earlier talked about choosing big data over aggressive advertising or PR to promote its designation.

“Big data plays a crucial role in obtaining valuable data for us, such as visitors preferences and behaviours,” Stella Kwan, head of commerce and marketing of Ngong Ping 360, told Marketing. (Read more in How big data reshaped Ngong Ping 360′s customer strategy)

While Big Data understands us, how much then do we understand Big Data?

Mark 11 November on your calendar as Marketing Magazine will host the first Big Data 2014 conference at the Four Seasons Hotel Singapore.

At this one-day event, expect leading senior marketers and CIOs to be gathered as they share insights and case studies to shed some light and help you get started on integrating Big Data and analytics into your marketing and organisational strategy.

Not only will the hows and whys of Big Data be discussed, you will also get to experience real-life examples of how it has among others been successfully utilised to improve segmentation, engagement and enhance customer loyalty.

To learn more about the Big Data 2014 conference, please visit the website here.

If you would like to request for a copy of the agenda and to register, contact Joven Barcenas +(65) 6423 0329, jovenb@marketing-interactive.com

For sponsorship information, please contact Che Winstrom at +(65) 6423 0329, chew@marketing-interactive.com

If you would like to explore speaking opportunities at the conference, contact Hairol Salim at +(65) 6423 0329, hairol@marketing-interactive.com.