What were Singaporean consumers really searching for online in 2018?

Google has released its top search trends of 2018 by Singaporeans. In a year filled with events such as F1, record breaking Alibaba Singles Day sales, the Trump Kim summit and many others, the emerging search by Singaporeans turned out to be FIFA World Cup.

Much like in Malaysia, sports won the hearts of Singaporeans as the interest in football ran high this year. Google also created a special search experience for the occasion, allowing legions of football fans to stay updated on the latest scores and match replays. Built directly into Google search, people could access detailed timeline with updates including in-game moments, live images, stats, tweets and more. Other sporting events that enthralled fans included the Australian Open 2018 (#2), the Asian Games (#3) and the Commonwealth Games (#9).

Apart from sports, current affairs were keen a search by Singaporeans, particularly on the fiercely contested Malaysia Elections. For the first time in 60 years of Malaysia’s history, the elections saw the transition of power from Barisan Nasional(BN) to Pakatan Harapan(PH). Taking the fourth spot is the controversial news surrounding former Malaysian prime minister Najib Razak.

Angeline Leow, head of communications for Google Singapore said that with one of the most engaged mobile users in the world in Singapore, search continues to play a big part in the lives of Singaporeans, providing consumers with the latest news, entertainment and deals online. “People come to Google with all kinds of curious questions, some of which have quick answers, while others might be a jumping off point to learn more. From desktop to mobile, typing to voice, we hope Search will continue to be a useful tool to help Singaporeans discover and explore information,” she added.

Capturing the attention of Singaporeans and had them turning to Google Search, are these trending topics, people, events and places:


Back on home ground, Singaporeans kept their pulse on two historical moments that ushered a year of change. These include the Trump-Kim Summit holding on to the eighth spot, which saw the first-ever meeting between a sitting US president and a North Korean leader. Meanwhile, Singapore hosting the ASEAN Summit 2018, as well as further away in the UK, the royal wedding between retired actress Megan Markle and Prince Harry both clinched the ninth spot.

Furthermore, as the world gets more digitally savvy and adopts digitalisation across all areas, Singaporeans love for the latest technology have taken to new heights. With the exception of Apple Watch 4 (#7) under trending gadgets and iPad Pro (#10), this year continues to see strong competition and interest in smartphones. Apple’s iPhone XS (#1), Samsung Note 9 (#2) and the latest Google Pixel 3 (#6) emerged among the top trending gadgets over the past year. A slew of revolutionary features combining Artificial Intelligence (AI) with software and hardware have also been introduced this year, marking a new era of smartphone devices based on voice, motion and touch.

Joining the list for the first time is Singapore Comex 2018 (#1), followed by the IT Show 2018 (#2, Trending Events in Singapore) which moved up a spot from 2017. Both events were the top two trending searched events in Singapore, revealing how Singaporeans are always on a lookout for electronics deal both online and offline.

In addition, Marvel’s superhero movies continued to dominate the trending movies list this year, occupying four spots. Populating the search bar was the much anticipated Black Panther, followed by Avengers: Infinity War, along with Deadpool 2 and Venom. A superhero in his own right to many of the Marvel fans around the world, many also grieved the passing of legendary American Marvel comics book writer, editor and publisher Stan Lee who inspired, connected and entertained the world with his creation of many iconic characters.