What to expect from Big Data 2014 tomorrow

Marketing magazine's Big Data 2014 conference takes place tomorrow at the Four Seasons Hotel Singapore. Here’s what will go on in the one-day, power packed forum.

If you’d like to learn more about the Big Data, join us tomorrow. To register, contact Carlo Reston at (65) 6423 0329, carlor@marketing-interactive.com.

1. Is Big Data the latest fad?
   That’s what naysayers are claiming, but recent real-life examples from some of the world’s most recognised brands have proved otherwise. Big data coupled with great analytics have helped many brands move forward. What these companies have done right and how they have done it? Case studies from some of these brands will be shared at the conference, tomorrow. So, is big data just a buzzword? You decide at the end of the conference.
2. Is Big Data killing creativity?
   The rising influence of data and therefore programmatic buying has led to some concerns of it stymying creativity. The skeptics feel numbers and analytics cannot go hand-in-hand with free-flowing creative ideas and executions. This, however, isn’t necessarily true. Hear from Rainman as they seek to dispel this notion, and highlight examples of how big data aids creativity instead. Read more here.
3. CIO and CMO - a marriage of convenience?
   Organisations embarking on a company-wide big data project would realise that increasingly projects can’t be solely marketing or IT domain. Instead, IT, marketing and data experts are expected to collaborate to ensure the organisation’s objectives are met. How can they do so? Who takes charge of which initiatives then, and what are the potential issues to be expected? Hear from panelists representing their respective departments as they sit together and talk it out in this session.
4. Hear from speakers hailing from different industries.
   Whether you are in finance, FMCG, insurance, medical, technology or other industries, you will get to hear from our speakers who will be sharing real-life case studies and presentations from the various industries they came from. With such a holistic line-up, there will be something that would be of interest to you. To see the list of speakers, click here.
5. A power-packed agenda in one day.
   Starting the day with the fundamentals of big data and what it could do for your company, to capping the conference with insights and examples that your organisation may adopt to connect with your audience, the Big Data conference promises a power-packed agenda that will leave you inspired, by the end of the day. There will be interactive sessions, too, for you to pose the speakers questions you've been yearning to ask.

The best part is, all of this in just one day. See you tomorrow!