WFA names new regional VPs for APAC and Africa

World Federation of Advertisers (WFA) has appointed new members to the global leadership team. Sameer Desai, head of consumer healthcare, Asia, Latin America, Middle East and Africa at Mundipharma, is now regional vice-president for APAC; and Achieng Butler, chief marketing officer, Africa at Danone as regional vice-president for Africa.

Desai has worked for a wide range of multinational companies including GlaxoSmithKline, Friesland Dairy Foods and Procter & Gamble before taking on the leadership of Mundipharma’s first consumer healthcare venture. Butler has been in her present role at Danone since November 2015, having previously worked for Airtel Africa and Coca-Cola in senior, multi-country leadership roles, covering both English-speaking and Francophone markets.

The pair will serve one-year, renewable terms, helping to raise the profile of WFA across their respective regions. Their role is to encourage members to leverage the organisation’s ability to help marketers cut down on trial and error, build the network by encouraging more marketers from existing members to participate and highlight the benefits of membership to new brand owners.

They will work closely with WFA president David Wheldon, CMO RBS, who enters the second year of his two-year term, and deputy president, Matthias Berninger, vice president of Public Affairs at Mars. The appointments were announced at the WFA’s Annual General Meeting, held in Kuala Lumpur.

Stephan Loerke (pictured), CEO of the WFA said: “We are delighted to have two such dynamic individuals joining the WFA team. One of the main strengths of our organisation is the way that so many senior, knowledgeable executives are willing to share their time and insights with their peers to tackle the many challenges that marketers face in the digital age.”