WFA makes strategic partnerships

The World Federation of Advertisers (WFA) has announced its five new strategic partners with whom it works to deliver better advice and greater insight to its members.

The WFA will work to create research projects and events with these organisations to shine a brighter light on the key issues that affect all multinational marketers.

The strategic partnerships are not exclusive but the five companies have become the first port of call as the WFA seeks to support its members in relation to new trends in marketing as well as highlighting better techniques for managing partners and internal teams.

The five partners and their key WFA projects are Ebiquity, Decideware, BrainJuicer, Trendspotters and Effective Brands.

Marketing performance specialist Ebiquity becomes the WFA’s Effectiveness partner and has already helped deliver the Worlds’ first global media transparency index earlier this year.

Agency lifecycle software firm Decideware becomes the Efficiency partner, helping WFA on projects around scope of work management and understanding and assessing agency performance measurement.

Knowledge partner, BrainJuicer, a global marketing and brand consultancy is supporting WFA in developing a new workstream around insights and is also contributing to its upcoming CMO FORUM in Cannes.

Trendspotters Contagious becomes Innovation partner and is currently working with the WFA to deliver an innovation scorecard later this year. Global marketing organisation experts EffectiveBrands becomes the WFA’s Marketing Leadership partner.

“The WFA relies on partners to help it deliver the insights and advice that our members need. In formalising these relationships with five companies that we have known for a long time, we want to recognize their contribution to our work and forge an even stronger bond with a well-respected team of global experts,” said Stephan Loerke, managing director(pictured) of the World Federation of Advertisers.