World Federation of Advertisers (WFA) has appointed David Wheldon, managing director, brand, reputation citizenship and marketing at Barclays Bank, as its new president. He replaces Martin Riley, the former CMO of Pernod Ricard, who has held the post since 2013.
Wheldon has worked for Barclays since February 2012, leading the organisation’s global marketing and citizenship functions and will hold the post of WFA President for two years. He has worked both agency and client side, recently spending time at Vodafone, where he was global brand director, and Coca-Cola, where he was vice-president of advertising.
He also held senior roles in both full-service agencies such as Lowe Howard-Spink and BBDO Europe and media agencies such as Tempus.
“The WFA plays a critical role in our industry in representing marketers’ interests, standing up for what’s best about marketing and helping marketers be more effective and efficient. The organisation is experiencing impressive growth from corporates and local advertiser associations, proof in itself of the relevance of the organisation and its work,” Wheldon said.
“Wheldon is one of the global industry’s most respected figures with enormous experience of working with some of the world’s biggest brands as well as agencies, something that is hugely beneficial as we start a deeper dialogue with advertising holding companies,” Stephan Loerke (pictured), managing director of the WFA said.
WFA’s Executive Committee is made up of senior marketers and public affairs executives to reflect the dual mission of the WFA: to help marketers be more effective and efficient in terms of their marketing communications spend while helping brand owners protect and future-proof their license to operate through advocacy and effective self-regulation.
WFA also announced a number of new corporate members would be joining the board, including:
-Americo Campos Silva, global media manager, Shell
-Francisco Casa de Falguera, chief marketing officer, Grupo Bimbo
-Paloma Castro Martinez, director of global corporate Affairs, LVMH
-Damien Cummings, chief marketing officer, Philips ASEAN & Pacific
-Sameer Desai, head of consumer healthcare, Asia, Latin America, Middle East and Africa, Mundipharma
-Thomas Holzapfel, global category leader marketing, Deutsche Telekom
-Jean Jacques Velkeniers, VP marketing for Europe, AB InBev.
-Sandra Martinelli, executive vice president of the Brazilian Advertisers Association (ABA)