Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Western Harbour Tunnel hands sales and marketing rights to POAD

Western Harbour Tunnel hands sales and marketing rights to POAD

share on

Western Harbour Tunnel has handed its sales and marketing rights to OOH player POAD. The appointment comes after competitive pitch, with the gross media valued at no less than HK$135 million annually. The partnership between POAD and the Western Harbour Tunnel started on 2 August 2023. POAD dominates the advertising landscape in the tunnel, offering over 40 signages strategically placed along the route, aiming to ensure unparalleled visibility and reach for brands seeking toengage with their target audience.

According to the release, POAD dominates the outdoor advertising landscape in six tunnels and toll roads throughout Hong Kong, including the Western Harbour Tunnel, the Cross Harbour Tunnel, Shing Mun Tunnels, Tseung Kwan O Tunnel, Lion Rock Tunnel and Kai Tak Tunnel.

mplus poadddd

MARKETING-INTERACTIVE has reached out to POAD for more information.

Don't miss: ULTRA ONE DAY leverages OOH ads to connect with dry-eyed contact lens users

Across APAC OOH advertising grew in 2023 by 6% but in 2024 it is only set to increase by 0.5%, representing just 4% of total budgets. This will bring OOH spending just below the pre-COVID total (a mere 0.2% below).

Interestingly, the APAC region has seen an explosive growth in DOOH. In fact, research group IMARC saw the region’s DOOH market reach USD$8 billion in 2022 and expects the market to hit USD$18 billion by 2028. Adtech company Hivestack’s figures also showed spending on outdoor advertising in APAC is projected to reach US$22.8bn by 2024, a 33% increase YOY since 2021.

Related articles:

ULTRA ONE DAY leverages OOH ads to connect with dry-eyed contact lens users
Creative OOH buy part of guerrilla marketing stunt for TamJai SamGor's new product
How can APAC brands better leverage DOOH as part of their marketing mix?
foodpanda SG gets creative with OOH ads to highlight fresh produce delivery

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window