Chinese New Year will soon be upon us. Instead of showcasing merchandise and gifts, Wellcome has adopted another approach to celebrating the festive season, encouraging audiences to enjoy the happiness of travelling at home.
The "Home-cation" campaign focuses on two key themes for this year's Chinese New Year: celebrating the festival with families and friends, and bringing back the joy from travel to lift spirits. In collaboration with New Media Group, Wellcome has created five social videos, publishing on Weekend Weekly, More, GOtrip, New Monday and Sunday KISS from 8 January onwards.
The video series leverages iconic travel scenarios, including luggage check-in, a hot spring, a cherry blossom and snow peaks with a twist to reveal means for preparing and celebrating Chinese New Year at home, where Wellcome serves as the one-stop shopping destination.
“Despite the unprecedented time, Wellcome strives to bring exceptional value and quality to customers. Chinese New Year is definitely the most celebrated festival, Wellcome features a full series of 'Home-cation' footage, in a sense that everyone can travel from home," said Janet Lau, marketing director,
North Asia Food.
"There is no better way than sharing festive joyfulness with your loved ones, and we have the best global deals on fresh, liquor, confectionery and household for you."