Wego launches native mobile advertising solutions

Travel search site Wego.com, has launched native advertising solutions for mobile.The efficiency of banner ads have long been under question, and considered intrusive and wasteful due to accidental clicks that return no value to the advertiser.“As one of the first in the region to launch, Wego’s Mobile Native Ads are embedded inside travel search results, returning relevant and highly personalised communications that have proved incredibly successful,” Craig Hewett, co-founder and chief advertising officer for Wego said.“Mobile is the new frontier for advertisers. Nothing connects advertisers with, or gets closer to travellers, than creative and relevant mobile messaging,” he added.“With the continued success and popularity of Wego’s travel app across multiple platforms, including iOS, Android, iPad, and smartwatch, we are committed to further innovating our mobile business,” Honey Mittal, vice president for Mobile at Wego, said.“Our ability to connect with travellers throughout our core markets in the Middle East and Asia has elevated Wego’s travel app to the highest ranks in terms of reviews, and resulted in the app being regularly featured in both the iTunes and Google Play stores,” he said.