Weber Shandwick has promoted Tyler Kim (pictured) to vice chair, Asia Pacific. He will also retain his current roles of managing director, North Asia (excluding China) and head of crisis communications, Asia Pacific.
In his expanded role, Kim will drive the firm’s outbound business strategy helping Asia-based clients build their businesses abroad while continuing to oversee operations in Korea and Japan. He will work closely with Darren Burns, vice chair, Asia Pacific, who currently leads the firm’s corporate innovation, marketing and new business development strategy. Going forward, Burns will also focus more on developing client-led opportunities in the region’s emerging markets. Both Kim and Burns continue to report to Baxter Jolly, CEO, Asia Pacific.
With over 25 years’ experience in strategic communications, Kim was previously with Edelman helming the role of managing director for over two years. Prior to that, he was the co-founder and managing director of publishing company News Communications for 11 years. Kim also served as a senior consultant with Burson-Marsteller Korea in this early days.
Jolly said that Kim has been a key driver of Weber Shandwick’s Asia business success this past decade, and has built the agency's Korean business from the ground up. "He’s bolstered our Japan business on the back of his North Asia appointment, and has partnered with some of the world’s most recognised Korea-and Japan-based brands on their global expansion. Kim’s deep roots and success building our regional network, combined with his global outlook and expertise, will be invaluable to Asia-based clients looking for strategic and sustained business solutions in the global marketplace,” he added.