Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
WE Communications SG names new director and associate director of sectors

WE Communications SG names new director and associate director of sectors

share on

Global communications agency WE Communications (WE) has named Charmaine Lin as its new director for sectors. In tandem, it has picked Michelle Lim as its new associate director of sectors in Singapore, the agency told MARKETING-INTERACTIVE.

Both Lin and Lim will report to Troy Lee, head of sectors at the agency and they will broaden WE’s capabilities in tourism, travel and hospitality as well as technology, B2B and crisis communications.

Lin joins WE with more than 17 years of experience in brand marketing and communications at agencies such as Gusto Collective and Mercury Marketing and Communications. She also spent nearly five years spent at Weber Shandwick as vice president of client experience.

Over her career, she has provided counsel to, and has led high-profile campaigns for, many of the world’s leading tourism, travel, hospitality, fashion and beauty companies such as the Estée Lauder Companies, Marriott International, Royal Caribbean, Shiseido Group, Tourism Australia and Victoria’s Secret.

Don't miss: Brand Finance Asia Pacific picks insights director for PH market

Lim, on the other hand, comes onboard with more than a decade of experience in B2B, technology communications, public affairs and crisis communications.

She joins WE most recently from Fifth Ring, where she served as account director and worked with brands such as BASF, CHINT Global, Delta Electronics, Smith+Nephew and XSQUARE Technologies.

Before Fifth Ring, she led communications and crisis strategy for various Home Team departments under Singapore’s Ministry of Home Affairs for close to a decade.

“Lin and Lim bring a wealth of experience and expertise to WE, and their combined talent in integrated communications, strategic storytelling and crisis communications will be an unstoppable force in supporting our clients as we chart the agency forward,” said Daryl Ho, managing director, Singapore. “I am beyond thrilled to welcome both of them to the team and am grateful that they’ve chosen to call WE their home.”

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles:
Sentosa Development picks WE Communications as strategic comms partner 
WE Communications names new regional executive MD for APAC  
Marcus Loh steps down from executive director role at WE Communications 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window