Waze Malaysia hires former Society GM Kelvin Sim as country manager

Waze has appointed Kelvin Sim (pictured) as country manager for Malaysia, who will focus on growing the business and establishing local partnerships to improve the driving experience for all Malaysians. Sim will also be responsible for promoting community engagement to address transportation challenges.

Sim was previously general manager of Society before it was rolled under the Reprise banner, during which he reported to MD Stanley Clement. The appointment is part of Waze's move to strengthen its position as Malaysia's go-to platform for bringing together communities on and off the road.

He has over 18 years of experience across multiple industries, from being part of the biggest radio boom in Malaysia, to charting marketing strategies for one of the biggest local banks as well as numerous telecommunications providers. This is in addition to being involved in growing, establishing and facilitating digital mobile strategies and solutions. Sim has also helmed roles in Malaysia, Vietnam, Thailand and the Philippines, solidifying his understanding of the Southeast Asian landscape while igniting his passion in digital marketing, the statement read.

As part of the company's growth in the country, Sim now leads a team dedicated to managing local advertising and marketing services while leading more initiatives to help improve driving conditions in Malaysia through various initiatives such as the Waze Connected Citizens Program. Additionally, Sim is also tasked with engaging the Malaysian Waze community, which comprises 5.9 million monthly active users.

Sim said he looks forward to being a part of a company that shares his vision in building not just a great app, but a great community that is facilitated through technology.

"Beyond offering great insights on drivers and helping businesses grow, we see our roles as fulfilling a bigger mission to empower communities with the tools and insights they need to build safer and more efficient cities, improving people's lives and empowering them to be part of something more meaningful,” he added.